Managing the seasonality effects
Develop strategies to balance fixed costs in low seasons, handle peak demand efficiently, and optimize pricing based on demand fluctuations
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- Mechanisms to manage fixed costs in low seasons
- Accommodating exceeding demand in high seasons
- Creating the ideal pricing based on demand
Enhancing Customer Insights
Improve customer data collection and systematization to enable better offer creation, personalized experiences, and streamlined feedback mechanisms
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- Lack of client information systematization for new offer creation
- Lack of technological systems allowing customer profiling/ Customer
- Relationship Management to create personalized/relevant offers
- Lack of means to gather and cross information from different sources for
decision-making/offer creation
- Feedback Request Loops
- Creating mechanisms to facilitate feedback requests
- Creating enjoyable feedback moments
System Integration
Overcome the challenges of integrating new technological solutions with existing infrastructure
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- Overcoming the difficulty of integrating new solutions into the current
technological infrastructure
Sustainability & Overtourism
Implement smart resource management, eco-friendly policies, visitor caps, and strategies to promote off-season tourism
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- Optimizing our resource consumption through intelligent management of the
facilities and customer needs
- Keeping up with society’s upcoming sustainability concerns
- Implement visitor caps and eco-friendly regulations
- Promote off-season and lesser-known destinations
Seamless Mobility Experience
Develop AI-powered optimal tourism routes and alternative public transportation solutions tailored to tourist needs
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- Having a mechanism that supports optimal tourism routes based on AI
- Having an alternative/on-demand public transportation method focused on
the main tourist attractions
Changing Consumer Expectations
Enhance personalization with AI, AR/VR, and data-driven experiences while improving digital accessibility and social media engagement
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- Invest in smart tourism solutions (AI chatbots, AR/VR experiences, data-
driven personalization)
- Improve digital accessibility, especially for bookings and experiences
- Leverage social media and influencer marketing to engage modern travelers
Optimizing Workforce Management
Address staff shortages with technology, training, and improved working conditions while optimizing recruitment and seasonal staff management
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- Workforce Shortages
- Use technology (AI, automation) to supplement workforce gaps in customer
service and operations
- Encourage local hiring and training programs
- Improve working conditions, wages, and career development opportunities
- Staff Rotation
- Managing staff costs during low seasons
- Fast and efficient staff training methods
- Optimizing staff recruiting processes
Digital Literacy & Inclusivity
Ensure tourism digitalization remains accessible to non-digital users and provide digital training for SMEs and workers
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- Guaranteeing that the digitalization of tourism does not exclude non-digital
customers
- Provide digital training to SMEs and workers to guarantee no one is left
behind.
